Insights
The team at This Friday has lived and breathed professional services for many years.
Our insights are snapshots of what we’ve learned from the challenges and opportunities we’ve faced and how our experience can help build your business.
Networking...not working?
As the festive drinks season approaches, some face it with dread. At the busiest time of the year, it’s just another thing on the list with little reward. Renee Taylor explains why your networking may not be working and what you can do about it.
The DOs, DON’Ts, and WHYs of video
While modern technology makes video creation seem easy - anyone can prop up a phone and hit record - effective video requires strategic planning to deliver real value. Success depends on knowing your video's purpose, crafting a clear message, and adapting your approach to the platform. What appears simple actually demands careful consideration.
Wellbeing - are we treating symptoms or the cause?
What will your workplace do for Mental Health Month this October? Cupcakes? A special yoga class? A one-off massage? Workplace specialist Julie Scardamaglia explains why our current approach to wellbeing means we may never find it.
You are your personal brand
In the fast-paced world, it’s easy to get caught up in thinking marketing is simply posting one idea after another on social media without a clear direction. To truly succeed in achieving marketing objectives, a solid strategy that defines your goals and how to achieve them is essential before jumping to tactics.
Right to Disconnect
The Right to Disconnect takes effect for small businesses on August 26, 2025. While the legislation sets clear boundaries, the real challenge lies in culture, leadership, and the realities of workplace expectations. In this insight, Julie Scardamaglia explores why policies alone aren’t enough and how aligning them with culture and communication is critical to protect firms.
The three biggest BD mistakes
It's not your personality or packed schedule—it's three avoidable mistakes. Skipping the research (showing up unprepared), weak positioning (can't articulate value beyond credentials), and missing the human connection (talking at clients, not with them). The game changer? Stop thinking of business development as "selling" and start seeing it as an extension of great client service.
Senior promotions, but now what?
'Tis the season for promotions. Firms celebrate new partners and directors, but excitement often turns to frustration when leaders realise they're unprepared for demands that differ vastly from technical expertise. The result? Dysfunctional teams, misaligned priorities, and previously high performers left floundering.
Golden ticket to great client relationships
Client reviews are often conducted by the same people who delivered the work (or in the same team). You'll never get honest feedback that way. Client reviews done well can reveal: early warning signs before clients’ defect, unspoken expectations you're missing and cross-selling opportunities hiding in plain sight. The only way to know is to ask properly.
When performance reviews underperform
Annual performance reviews can be frustrating rituals where managers and employees repeat the same conversations year after year. Familiar problem? Assuming everyone wants promotion. Many senior professionals are genuinely content in their roles, seeking stability over advancement.