Insights

The team at This Friday has lived 
and breathed professional services for many years.

Our insights are snapshots of what we’ve learned from the challenges and opportunities we’ve faced and how our experience can help build your business.

leadership no
Leadership Performance 4 min read

Leadership. Who wants it anyway?

Professional services firms have a leadership problem: fewer people want the job. Not because they can't do it. Because leadership used to be about output - now it's about people, and that's a much harder, more human role to sign up for.

Read more
Copy of BD title
Business development Leadership Marketing 4 min read

Your brand is already being built.

Senior professionals who are very good at their work, trusted by their clients and respected by their firms, sat with the seemingly simple question: what are you known for, and is that by accident or by choice?

Read more
BD title
Business development Performance 3 min read

The title changed.

Performance review season is here. And somewhere in that conversation comes the BD question. How visible are you? What's in the pipeline? How are you tracking?

Read more
Hopeisn'tgoal
Coaching Leadership Performance Training 3 min read

Hope isn't a goal

If your development conversations keep covering the same ground year after year, the problem isn't commitment. It's that the goal conversation never really happened. Julie Scardamaglia explains what it takes to set goals that stick.

Read more
Onlinenoton
4 min read

When online just isn't on

While online learning works well for short technical updates, programs focused on leadership, behavior change, or peer learning are fundamentally undermined by a virtual format. The real value lies in side conversations, shared experiences, and a facilitator's ability to read and respond to the room.

Read more
Better BD web
Business development Client management 2 min read

You don't need more BD meetings, you need better ones

The problem often with business development isn't effort - it's what we're measuring. When firms count meetings, professionals perform for the metric. Activity gets mistaken for achievement, and genuine client insight never happens. Read why quality beats quantity every time in business development, and what firms and professionals can do to make the shift.

Read more
client mapping (1)
Business development Client management 3 min read

Are your best clients your right clients for 2026?

Most professionals can name their 'best' clients in seconds. But ask them if those are the right clients for next year and most realise they've never actually decided. As the year winds down and the professional services world shifts into holiday mode, there's finally time to take a break. But this downtime is also one of the most valuable business development opportunities of the year.

Read more
Donkey
Strategy 4 min read

Dragging your arse to the end of the year?

Can’t bear to think of 2026 until 2025 is over? If the team strategy session is just one of many things clogging your December To Do list, Renee Taylor and Julie Scardamaglia can explain why January is the time to do it. And how to do it, too.

Read more
networking
Business development 4 min read

Networking...not working?

As the festive drinks season approaches, some face it with dread. At the busiest time of the year, it’s just another thing on the list with little reward. Renee Taylor explains why your networking may not be working and what you can do about it.

Read more