Why give them toast when they can have croissants!
Clients
You look after your clients, not manage them, we hear you say. Client management is about looking after them, too.
You already know the easiest path to new work is from existing clients. So managing your existing clients, building new ones, and communicating effectively doesn’t just happen. It takes strategic thought, considered planning and sensible execution. We are here to give you tools to simplify engagement with your clients and deliver greater impact.
Whether firms are looking to increase revenue, launch a new service, enter new markets we can help with a comprehensive marketing strategy aligned with business goals. In addition, we can help with:
- Client acquisition framework and client management
- Competitive analysis with market positioning recommendations
- Marketing channel strategy and implementation plan
- Business development strategy and coaching
- Development and implementation of client listening program
- Pitch and proposal frameworks and support
Related insights
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Golden ticket to great client relationships
Client reviews are often conducted by the same people who delivered the work (or in the same team). You'll never get honest feedback that way. Client reviews done well can reveal: early warning signs before clients’ defect, unspoken expectations you're missing and cross-selling opportunities hiding in plain sight. The only way to know is to ask properly.
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Hearing crickets...
Clever professionals deal with a lot of client problems, so when they meet a prospective client, they think they know what the problem is. But that’s a problem in itself.
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Who would have thought?
Unlike content that values volume over quality, true thought leadership offers unique insights, challenges conventional thinking, or presents innovative solutions to industry problems.
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There's no such thing as a bad client
When we’re working to build our business and meet revenue targets, it’s tempting to take every job that walks in the door, or to undertake every task an existing client presents. But is that the right way?